Optimizing marketing strategies and personalized recommendation systems through precision advertising and customer segmentation with artificial intelligence and business intelligence

Zhexu Wang

doi:10.54254/3029-0880/2025.21864

Article Information

Received: 28 March 2025

Published: 2 April 2025

DOI: https://doi.org/10.54254/3029-0880/2025.21864

Article Type: Research Article

Cite this article

Wang,Z. (2025). Optimizing marketing strategies and personalized recommendation systems through precision advertising and customer segmentation with artificial intelligence and business intelligence. Advances in Operation Research and Production Management,4(1),18-22.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: AORPM Vol.4

Part of Series: Advances in Operation Research and Production Management

ISSN: 3029-0880 (Print) / 3029-0899 (Online)

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